Fish Facts

Our Mission

Fishlove has been set up by the owners of Brighton’s MOSHIMO restaurant to promote sustainable fishing practices in our oceans.

It was set up in 2009 by Nicholas Röhl, co-owner of MOSHIMO, and actress Greta Scacchi to help with the campaign to reform Europe’s Common Fisheries Policy. Since then, the Fishlove images have succeeded in bringing the subject of over-fishing to the front covers and pages of the world’s media many times over.

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Fish Facts

Over 25 years, short-term economic interest and political expediency has landed European fisheries in deep crisis.

Continuous overfishing has resulted in less-productive fisheries with a gradual loss of jobs and livelihoods. 

Fewer and smaller fish are being caught, with greater effort required to find them, which often results in the targeting of other, sometimes even more vulnerable, species.

North Sea cod reach spawning age at around four years old. The average age of cod caught in the North Sea is 1.6 years.

Scientific estimates suggest that 93 percent of North Sea cod are caught before they can reproduce.

Currently, 63 percent of fish stocks in the Atlantic are over fished.

82 percent of fish stocks in the Mediterranean are over fished.

Atlantic bluefin tuna, one of the biggest and fastest ocean predators is facing the threat of commercial extinction through overfishing.

The North Sea has been one of the richest fishing grounds in the world but catches have fallen from 3.5 million tonnes a year in 1995 to less than 1.5 million tonnes in 2007.

The EU fleet is estimated to have the capacity to fish two to three times the sustainable level.

The EU has enormous influence on global fisheries management and with this comes considerable responsibility. Its fleet is the third biggest globally and operates in every ocean of the world. 

The EU is the largest importer of fisheries products, importing almost 50 percent of its fish.

The EU could be championing sustainable practice at home and abroad. Instead, it is exporting overfishing, frequently to distant coastal communities that rely on fish for food and income.

The 2012 Common Fisheries Policy reform provides an opportunity to make European fisheries economically, socially and environmentally sustainable.

There is a need to finally end overfishing and destructive fishing practices in order to deliver fair and equitable use of resources for future generations.



Below are the Marine Conservation Society's sustainability rating for the fish which we have used in the photo-shoots. 


Atlantic Halibut

Blue Shark

Brown Crab



Conger Eel


European eel

European Lobster

Grey (thick lipped) Mullet





John Dory



Mahi Mahi


Mako shark





Red Mullet




Wolf Fish

Yellow-fin tuna

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